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Managing Change Beyond Method®

Overview

Many change approaches focus heavily on process, governance, and implementation activities. Whilst these are important, experience shows that successful change depends equally on creating commitment, enabling adoption, and ensuring new ways of working become embedded within the organisation. The Beyond Method® approach recognises that change is both a technical and human endeavour.

The Managing Change Beyond Method® course explores CITI’s Change Diamond™ model, which addresses the three essential dimensions of successful change: making change wanted, making it happen, and making it stick. Failure to address any one of these dimensions can significantly reduce the likelihood of achieving sustainable outcomes. Participants learn how each component contributes to successful organisational transformation and long-term value creation.

Rather than treating change as a one-off intervention, delegates develop a broader understanding of how leadership, culture, engagement, capability development, communication, governance, and behavioural adoption work together to create meaningful and lasting transformation. The course helps participants move beyond compliance and implementation towards genuine organisational ownership and commitment.

Taking you Beyond Method

Beyond Method is learning constructed using our own best practice created from our inception as a specialist university institute in 1983; fusing the expertise of Cranfield University with the interests of six major users of change management: British Aerospace, British Gas, British Petroleum, British Telecom, Cable & Wireless and Longman.

A significant amount of research and investment was made into Cranfield Information Technology Institute (shortened to CITI in 1988) to take change professionals beyond methodologies – and learn how to successfully implement change!

Course content

This course explores the practical application of the Beyond Method® approach across the entire change lifecycle. Participants examine how to create urgency and commitment for change, establish a compelling vision, assess readiness, engage stakeholders, manage business impacts, and build sustainable adoption.

Delegates learn how to use proven techniques to understand organisational culture, strengthen leadership engagement, improve communication, build capability, create effective change governance, and maintain focus on outcomes and benefits. The programme explores how to move successfully through the stages of making change wanted, making it happen, and making it stick, ensuring change is adopted rather than simply implemented.

The course also examines common barriers to successful change, including resistance, conflicting priorities, insufficient sponsorship, lack of engagement, and weak adoption planning. Through practical exercises, case studies, facilitated discussion, and real organisational examples, participants gain practical strategies for overcoming these challenges and increasing the likelihood of successful transformation outcomes.

Learning approach

The Managing Change Beyond Method® course is delivered using CITI’s unique Beyond Method® learning philosophy. Rather than focusing solely on knowledge acquisition, the Beyond Method® combines practical application, experiential learning, capability development, coaching, collaboration, and reflection to create lasting behavioural change and organisational impact.

Through facilitated workshops, interactive exercises, change simulations, practical planning activities, case studies, and peer discussion, participants apply concepts directly to their own organisational challenges. Learning is designed to be relevant, immediately actionable, and aligned to real-world change initiatives. CITI’s Beyond Method® places strong emphasis on building capability, communities, confidence, and sustainable performance beyond the classroom environment.

The Beyond Method® helps participants develop not only the skills required to manage change, but also the judgement, mindset, and confidence needed to lead people through uncertainty and complexity. Delegates leave with practical tools, techniques, and action plans that can immediately be applied to support successful organisational change, stronger stakeholder engagement, improved adoption, and long-term value creation.

Ready to move beyond traditional change management?

Contact us today to discover how the Managing Change Beyond Method® course can help your organisation build capability, engage people, and deliver meaningful change that genuinely sticks.

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