Making Change Stick master class
Intermediate to Advanced – ideal for professionals responsible for organisational change, transformation, business improvement, capability development, culture change, or benefits realisation.
Change Managers, Business Change Managers, Project and Programme Managers, Sponsors, PMO professionals, HR and People Development specialists, Operational Leaders, and anyone responsible for ensuring change is successfully embedded into business-as-usual operations.
Typically delivered as a one-day master class, either virtually or face-to-face, with optional organisational workshops, coaching, and ongoing support through the CITI Beyond Method® and YourCITI™ platforms.
The greatest challenge in any change initiative is rarely designing the solution or delivering the project. The real challenge begins when people are expected to adopt new behaviours, processes, systems, and ways of working. Without deliberate action to embed change, organisations often experience resistance, declining momentum, reduced benefits, and a gradual return to previous behaviours.
The Making Change Stick Master class explores the final and arguably most important stage of successful change: turning implementation into sustainable adoption. Using CITI’s proven Change Diamond™ approach, participants examine how organisations move from “making change wanted” and “making it happen” through to “making it stick” by embedding new practices, reinforcing desired behaviours, and ensuring benefits are realised over the long term.
The programme focuses on creating lasting organisational capability rather than temporary compliance. Delegates learn how to build ownership, maintain engagement, strengthen organisational culture, develop support structures, and create the conditions in which change becomes part of everyday operations rather than a short-lived initiative. The Change Diamond™ explicitly identifies adoption, support, benefit monitoring, shared values, and business ownership as key components of making change stick.
Beyond Method is learning constructed using our own best practice created from our inception as a specialist university institute in 1983; fusing the expertise of Cranfield University with the interests of six major users of change management: British Aerospace, British Gas, British Petroleum, British Telecom, Cable & Wireless and Longman.
A significant amount of research and investment was made into Cranfield Information Technology Institute (shortened to CITI in 1988) to take change professionals beyond methodologies – and learn how to successfully implement change!
The Making Change Stick Master class is delivered using the CITI Beyond Method®, an outcome-focused learning approach that connects theory with practical application. Rather than concentrating solely on change frameworks, the Beyond Method® helps participants understand how to embed learning, build capability, and deliver measurable organisational outcomes.
Through facilitated workshops, collaborative discussions, practical scenarios, organisational case studies, and reflective exercises, participants apply concepts directly to real organisational challenges. The learning experience encourages delegates to explore not just what needs to change, but how organisations can ensure change remains effective long after implementation activities have ended.
The Beyond Method® recognises that sustainable change is achieved when people understand the purpose of change, feel ownership of the outcomes, and possess the confidence and capability to operate successfully within the new environment. Participants leave with practical tools, techniques, and action plans that can immediately be applied to increase adoption, reinforce behaviours, and ensure lasting value from change investments. The Beyond Method® is designed to support deeper learning, capability development, practical application, and sustainable organisational performance.
The Making Change Stick Master class is delivered using the CITI Beyond Method®, an outcome-focused learning approach that connects theory with practical application. Rather than concentrating solely on change frameworks, the Beyond Method® helps participants understand how to embed learning, build capability, and deliver measurable organisational outcomes.
Through facilitated workshops, collaborative discussions, practical scenarios, organisational case studies, and reflective exercises, participants apply concepts directly to real organisational challenges. The learning experience encourages delegates to explore not just what needs to change, but how organisations can ensure change remains effective long after implementation activities have ended.
The Beyond Method® recognises that sustainable change is achieved when people understand the purpose of change, feel ownership of the outcomes, and possess the confidence and capability to operate successfully within the new environment. Participants leave with practical tools, techniques, and action plans that can immediately be applied to increase adoption, reinforce behaviours, and ensure lasting value from change investments. The Beyond Method® is designed to support deeper learning, capability development, practical application, and sustainable organisational performance.
Ready to move beyond implementation to ensure your change delivers lasting results?
Contact us today to discover how the Making Change Stick master class can help your organisation embed change, sustain benefits, and achieve meaningful long-term transformation.
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