Sponsor SRO briefing
Advanced level – the Sponsor SRO briefing is intended for small groups up to 12 participants, to be at an executive level of Sponsor or Senior Responsible Owner level.
Individuals who benefit most from this masterclass are managers and SROs who are:
- engaged in making change happen in the business
- accountable for the business benefits realisation
- responsible for the successful management of delivery.
The masterclass is a residential course and takes place over two days and has a maximum capacity of fourteen participants.
Projects are successful when they deliver business benefits. Project managers tend to focus their effort and attention on delivering ‘things’ such as buildings, processes or new systems. To convert these project deliverables into project benefits requires an effective partnership between the project manager, the sponsor and other stakeholders.
The purpose of the masterclass is to explore and clarify the role of a sponsor: the key responsibilities, the appropriate attitudes and successful behaviours – how to get the best out of project managers.Â
Taking you Beyond Method®
Beyond Method is learning constructed using our own best practice created from our inception as a specialist university institute in 1983; fusing the expertise of Cranfield University with the interests of six major users of change management: British Aerospace, British Gas, British Petroleum, British Telecom, Cable & Wireless and Longman.
A significant amount of research and investment was made into Cranfield Information Technology Institute (shortened to CITI in 1988) to take change professionals beyond methodologies – and learn how to successfully implement change!
Syllabus
The sponsor’s role, accountabilities and responsibilitiesÂ
Selecting the right projects
Benefits and the business case – realising benefitsÂ
Establishing and managing appropriate governance
Stakeholders and building the coalition
Monitoring and control from the sponsor’s perspective.Â
Immersive experience at Kents Hill
Our residential Sponsor SRO briefing at Kents Hill is designed to give senior leaders the space and conditions they rarely get in the day-to-day – time to step back, reflect, and engage deeply with the realities of effective sponsorship. Set within a dedicated learning environment, the two‑day format enables full immersion in the subject, free from the usual operational pressures.
Beyond the formal sessions, a key benefit of the residential experience is the opportunity to continue the conversation into the evening. Informal interactions with both the tutor and fellow senior practitioners create a high‑trust environment where real experiences, challenges and insights can be explored in greater depth. These discussions often unlock more candid perspectives and practical learning than would be possible in a traditional classroom setting.
By combining focused daytime learning with meaningful evening engagement, the programme allows participants not only to deepen their understanding of the Sponsor and SRO role, but also to build valuable connections, test thinking, and translate insights into actionable leadership practice.
It is supported by a sponsors’ guide. This interactive handbook acts as an aide memoire and allows participants in the masterclass to access a wealth of additional material and resources related to sponsorship online.
Learning approach
The sponsor masterclass is delivered through a mixture of seminar approach facilitated discussions and interactive sessions in which the group acts as a steering group, directing and shaping the progress of a project. Wherever possible using examples from their own situation, the participants are put into scenarios which allow them to ‘try out’ solutions and then review how successful that approach would be. Â
It is supported by a sponsors’ guide. This interactive handbook acts as an aide memoire and allows participants in the masterclass to access a wealth of additional material and resources related to sponsorship online.
Find out more about our Sponsor SRO briefings
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